Interview with Heather
How long have you been doing what you do?
Heather: I’ve been involved in marketing, design and web technology since 1990. After working at a graphic design studio and as a designer at an association, I launched my first graphic design firm in 1997, called Parkside Design. Shortly afterward I met and married Neal Cox — and MillerCox Design was born. MillerCox is a full-service graphic design firm that delivers not only web services, but also logos, marketing collateral, and high-end publication design, primarily for nonprofit organizations. In 2013 we launched the Mighty Little Web Shop, where we focus exclusively on helping small businesses grow — by building and improving their websites. My expertise spans 20 years and includes graphic design, marketing, brand design and web strategy. To date, I have architected over 220 web sites. I’ve seen web trends come and go — everything from frames to flash movies to the latest one-page parallax ultra-modern sites. While tools and trends change, the basic strategy remains the same.
What do you know about online marketing?
Heather: As a marketing and design firm owner, I’ve learned a lot about how to market professional services, and I share this knowledge freely. I keep my marketing skills sharp as a member of the American Marketing Association (AMA) and my business skills well-honed as an accelerator in EODC, where I attend quarterly learning days and conferences on marketing strategy, sales, finance, and operations. I devour books about marketing and business, and I am a lifelong learner who is always listening to podcasts, reading blogposts and sharing what I learn. The marketing approach I take with my clients always starts from a place of truth and authenticity. I believe that the marketing we do together simply connects eager prospects with services they truly need — that’s all. The key is to reach more prospects and to connect and engage with clients who are ready to purchase. Online strategies make this so much easier.
Who do you work with exactly?
Heather: Our clients are typically some type of service firm. Our clients include federal government contractors, engineering firms, law firms, plumbers, acupuncturists, management consultants, strategic coaches, accounting firms, style consultants, personal coaches, and bunch of nonprofits. Typically, our clients have just hired on new people, and want to fill their schedules. They are looking for consistent customer flow. Often, they are budgeting less for traditional print ads and shifting their marketing budget to online strategies.
How are you different from a freelance web designer?
Heather: Often a freelance designer will specialize in only one or two areas, such as web coding, SEO or graphic design, and they don’t see the whole picture. We start with strategy (the big picture), and figure out what we need to do to get you results. Then we talk about design and coding and SEO. And we have the resources to manage projects well, so you know what is happening and when.
What do you know about content marketing?
Heather: I definitely know that inbound leads have to earned — they can’t be bought. I’ve been studying and implementing content marketing strategies for years, primarily through blog posts, Email Marketing and LinkedIn. While tactics change, social strategy stays pretty constant: tailor content to appropriate channels and provide content that is valuable and relevant to your perfect prospect — content that conveys your expertise. This is the key to building your list and selling your services through content marketing.
What can I expect if we work together?
Heather: Once we decide to work together, you can expect weekly phone calls and next steps (so don’t worry, we won’t disappear, and you will always know what is going to happen next). We start with a get-acquainted call, take care of the paperwork, and then schedule the entire project so you know when your site will go live. We will either write you website content or provide you with a guide so you can craft your own. We think it’s important to stay on deadline.
How do we get started?
Heather: We start with a get-acquainted call so I can learn more about your website goals. Please contact us at 301.933.4062 Monday – Friday, 9 am – 5 pm EST to schedule a call.