Here at the Mighty Little Web Shop, we have had a content marketing campaign in place for over a year now. Yet I’d been reading about content marketing for over five years. What stopped me from implementing this earlier? Well, I wasn’t quite sure about the strategy. What kind of articles should I be writing? What form should they take? And how exactly does content marketing work to bring in new clients? Now that I have real-life experience, I’m sharing what I learned along the way and how Mighty uses content marketing to grow our list of new clients. My goal is that by sharing my experience, you will understand how content marketing can be a great investment for your professional service firm.
- What exactly is content marketing?
Content Marketing is creating and freely sharing my expertise (about website strategy and marketing) with the goal of attracting the right kind of people to my website and converting them into new clients.
- How does content marketing drive people to my website?
Every day I talk to people who need a new website, and they all ask pretty much the same questions when they are considering a new website or sales funnel. So I create “content” (aka articles) that answers the questions my prospects always ask me. Google notices that my website often has new, educational content and sends me more people searching for information about digital marketing and web design.
- What if someone finds my website, but they aren’t ready to buy yet?
On every single page of my website, readers can sign up to receive my articles in their inbox. This helps me stay top of mind, so when they are ready to buy, they think of me first. Plus, I offer a 25-point website guide to encourage readers to share their email address with me so I can continue to send them educational content.
- What exactly is “content”?
For me, content means articles that I write and publish on my blog. It is also text that appears on my web pages. Google can tell that my website is filled with helpful tips and tricks and processes, and it positions me higher than someone who simply has sales information or an online resume website.
- What is the “marketing” part of content marketing?
Information is content, but my “call to action” makes it marketing. Depending on where you are on my website, my call to action might be “sign up to receive more articles,” or “hit reply” (to send me an email), or “call me for a web audit.”
So now that I’ve explained what content marketing is, I’m letting you know that if you are a professional service firm who is ready to launch your content marketing campaign, Mighty is here to help. Just call 301-933-4062 to learn about our marketing services. (See how it works?)
Remember, if you want the right people to find you online, helpful content will lead them to your website. These people are looking for information that solves their problem. If they find a sales pitch, they will probably move on. Content builds your credibility and trust, and is a path to more sales.
Did this answer your questions? If not, send me a note and let me know how I can help!
