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Mighty Tips Blog

Website audit: 5 Strategies to bring in new business

  I deliver a lot of website audits from my office in Silver Spring. And most businesses tell me that their number one goal is to increase the number of qualified leads coming through their website. Yet I still talk to many professional service firms that believe that the only way to get new clients is through traditional channels such as referrals, speaking, direct mail, and networking. They think that a website is solely for brand-building and credibility. This is old-school thinking and websites today absolutely can bring in ideal prospects, IF you get the strategy right. Any smart business owner's goal is to invest in a website that pays for itself — at...

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2017 Trends in Facebook Advertising

It is astonishing to think that over 1.5 billion people spend an average of 50 minutes a day scrolling through Facebook. This presents a huge opportunity for marketers. But the days of free Facebook traffic are gone, even if you do have a lot of followers. To get your ads in people's facebook feeds now, you have to pay. The good news is that Facebook advertising services are both effective and affordable. Facebook advertising offers businesses an incredibly sophisticated way to reach new customers, because their ideal customers are already on Facebook — relaxed, reading, liking, and scrolling. Facebook’s targeting power is unlike anything else out there when it...

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7 Proven Strategies for a More Successful Website

  If you are like many small businesses and health care practices, you want more traffic and more clients, and you are willing to invest in a website IF you believe that it will meet these goals. And if your current website isn’t performing, you are not alone. 80% of small business websites fail. Let’s go through 7 absolutely essential strategies every website needs in order to bring in new business. 1. Brand Strategy Brand strategy is where it all starts. And if your last web designer didn’t “get” your business, this is why. Branding is more than just an eye-catching logo. It’s how you talk about your practice. It helps people understand how they will benefit...

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9 mistakes even seasoned web designers make

9 mistakes even seasoned web designers make

These days, your website is the home base for all of your marketing activity, whether you are networking, posting to social media, guest blogging, speaking, cold calling or sending out direct mail. So how do you make sure that your next web designer delivers a website that meets your business goals and supports your growth? Just about every day I hear from people who need a better website, and it’s almost always the same issues that are holding them back from growing their business. Starting the design without understanding the strategy — While web designers aren’t necessarily trained in marketing or business strategy, they need to ask the right questions so that,...

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Does your business need to redo its website? 10 reasons to redesign now.

Here are ten really good reasons to overhaul your website now— Is your website bringing in business? If your website has become a dust-collector, and you want it to be more like an ATM, it's time for an overhaul. Strategies change every year and if your phone isn't ringing from people finding you online, it's time to take a closer look at why. Is anyone finding your website? Check in Google analytics to see if you have the traffic you need to build your business. Savvy business owners know that marketing is a numbers game and if we aren't getting our name in front of enough of the right kind of people, our sales will suffer. If your traffic numbers are slim, it's...

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How much does a website cost ?

Strategy. Design. Coding. SEO. Maintenance. A lot goes into a modern website. Prices can range from free, to  $1,500 to $30,000 for a small business or nonprofit. No matter the cost — a website that doesn’t deliver results won’t do you any good, no matter how much time or money you spend on it. The cost of a new website can really vary, and one of the first questions I get asked is "How much do your websites cost?” Here are a few questions I ask when I estimate the cost of each website I design and build: How much revenue did your website bring in over the last 12 months? Can people find your website? If not, why not? If people are finding your website, does it...

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How to transfer a domain name

This week I volunteered to take over my local networking group's website. And this required me to get control of the domain. It was pretty easy and here are the steps: The previous volunteer web person initiated the transfer from BlueHost. BlueHost sent me an email that read "WHOIS verification for businessnetworkbethesda.com. Action required. " Click the link below to verify this email address. Once I verified my email address, then the previous web person was able to send me the "EPP code", which I need to register the domain name in my name. I went to Siteground.com (my preferred webhost) and opened a domain registration account. This cost me $14.95. I typed in...

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How important is it to have an eye-catching website?

After earning my degree in Economics I figured out what I really should have majored in: I wanted to be a graphic designer. Graphic design, also known as communication design, is the art and practice of planning and projecting ideas and experiences with visual and textual content. I always had a knack for putting things meticulously in order. And this is the mark of a great designer. Great designers are exacting in craftsmanship. They sweat the details. In websites today, visual design is "bought". Web developers purchase feature-rich WordPress themes. With a ready-made design, developers can get a website up and running fast, and skip the design step. The trouble...

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WordPress Categories vs. Tags: What’s the difference?

I hear confusion about how to classify posts all the time! So here is one way of thinking about this great WordPress feature: Think of categories as a table of contents of your blog. In a cookbook this might look like: breakfast lunch  appetizer dinner dessert   So categories are big, broad categories related to your business. For a therapy practice, this might be psychotherapy, cognitive therapy, child therapy, and group therapy for instance. This is YOUR filing system for the services that you deliver, very broadly.   Think of tags as an index of your blog. In a cookbook this might look like:  Vegan Chicken Kid-friendly Tags can cross many categories and help...

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SEO for small-business owners

Let’s say you’re a small business owner. Let’s say you’re a smart, dedicated, and passionate business coach or management consultant. Maybe you’ve just gotten certified. You have a small group of clients, and they love you. So… what’s the problem? The problem is, you want more clients! You want to help more people to become the best versions of themselves. But your would-be clients don’t know about you because they can’t find you! And a lot of these prospects are searching online. And when they go online to look for “business coaches in Washington DC,” you and your business are on the ninth page of Google search results. In other words, probably no one searching...

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