Mighty Tips Blog
How much does a website cost ?
Strategy. Design. Coding. SEO. Maintenance. A lot goes into a modern website. Prices can range from free, to $1,500 to $30,000 for a small business or nonprofit. No matter the cost — a website that doesn’t deliver results won’t do you any good, no matter how much...
How to transfer a domain name
This week I volunteered to take over my local networking group's website. And this required me to get control of the domain. It was pretty easy and here are the steps: The previous volunteer web person initiated the transfer from BlueHost. BlueHost sent me an email...
How important is it to have an eye-catching website?
After earning my degree in Economics I figured out what I really should have majored in: I wanted to be a graphic designer. Graphic design, also known as communication design, is the art and practice of planning and projecting ideas and experiences with visual and...
WordPress Categories vs. Tags: What’s the difference?
I hear confusion about how to classify posts all the time! So here is one way of thinking about this great WordPress feature: Think of categories as a table of contents of your blog. In a cookbook this might look like: breakfast lunch appetizer dinner dessert So...
SEO for small-business owners
Let’s say you’re a small business owner. Let’s say you’re a smart, dedicated, and passionate business coach or management consultant. Maybe you’ve just gotten certified. You have a small group of clients, and they love you. So… what’s the problem? The problem is, you...
Why you need a web marketing strategy
When I started my business 15 years ago, I didn’t have any kind of strategy (except to pay the mortgage on my new condo). I wanted the freedom to schedule my days, choose my clients, and earn more money. That was basically my strategy. And it worked for a while. It...
How my referral partners help me grow
One of my favorite marketing books is Referral of a Lifetime. It outlines a proven system to touch base with the people in your life who already know, like and trust you. When I began to implement the system, I had a much steadier flow of web design clients. And it...
My web designer didn’t “get” my business
I’ve heard more than one business owner complain that “My last web designer didn’t get my business.” To me this means that the web designer wasn’t successful in capturing the essence of the business. Immediately, I know that this person needs something more than...
Answers to the top 5 questions about content marketing
Here at the Mighty Little Web Shop, we have had a content marketing campaign in place for over a year now. Yet I'd been reading about content marketing for over five years. What stopped me from implementing this earlier? Well, I wasn't quite sure about the strategy....
Why websites need words and pictures
When was the last time you saw an image online that stirred up all kinds of emotion in you? In fact, it seems that the web today is all about images, right? Well, not necessarily. Sure, we love our images. We love beautiful pictures. We feel an emotional surge when we...
