Mighty Tips Blog
WordPress 4.5 “Coleman” released
In spring 2016, the team over at WordPress released the latest update known as "Coleman," named after legendary jazz saxophonist Coleman Hawkins. WordPress is constantly getting easier and more powerful to help streamline your workflow! Some of the improvements...
Overwhelmed? How to hire part-time help for your consulting business
If you are like me, and business has taken off lately, you might be short on time because you are fully booked with client work. Just what we hoped for, right? And at the same time, it’s probably become very hard to keep up with marketing activities and other...
7 Mistakes Everyone Makes When Writing Web Copy
If you are like many small business owners, you manage as much of your marketing as possible, and you are doing your best to write page content for your website yourself. Is your website working to help you attract and engage new clients? If not, maybe it’s your...
How I landed on page 1 of Google
Late last week, I received a phone call from a consulting firm that turned into a $7,500 website project. I asked how they found me and was told that they Googled “WordPress Websites Rockville.” I checked it myself and I held the #1 spot for this keyword phrase. And...
Stand out in a sea of sameness: tips from a marketing expert
Over the past two weeks, we discussed the importance of developing a strong strategy for your business and how to position your brand so you stand out in a sea of sameness. Now it’s time for marketing tactics! Ready to get to work? Remember that your website is the...
How do you win more clients?
Last week, we talked about the importance of developing a business strategy to uncover new markets/customers or “blue oceans” while reducing costs and eliminating your competition. Once you are clear on your strategy, you can begin to craft your "brand position"....
Summer reading list for the entrepreneur
Summertime is at its peak and if you haven’t done so already, it’s time to close your computer, ignore your emails, and take just a little bit of time to pick up a good read, sit back, and relax. For some people, this may mean purchasing the top selling romantic novel...
Pictures vs. Text: The arguments for and against the trend to have a “visually immersive” home page design
As a web designer, I’ve seen a lot of design trends come and go over the last 15 years — from frames to flash websites to the rounded corner shininess of Web 2.0. The latest trend in web design includes eye-catching home pages with hugely immersive imagery (like...
Business strategy, then marketing
One thing I've learned over the last two decades is that I need to get in front of a whole lot of prospects in order to meet my business development goals this year. So this week's topic is on Marketing 101 — specifically, how to get your services in front of more...
Stay in touch to make the sale
Last week, I shared tips to make it easier for a customer to buy when they find you online. But what if your customer is not quite ready to buy? Or what if he/she is waiting for the “go ahead” from the boss? How can you use your website to stay connected? Provide a...
