My web designer didn’t “get” my business
I’ve heard more than one business owner complain that “My last web designer didn’t get my business.” To me this means that the web designer wasn’t successful in capturing the essence of the business. Immediately, I know that this person needs something more than...
How do you win more clients?
Last week, we talked about the importance of developing a business strategy to uncover new markets/customers or “blue oceans” while reducing costs and eliminating your competition. Once you are clear on your strategy, you can begin to craft your “brand...
Pictures vs. Text: The arguments for and against the trend to have a “visually immersive” home page design
As a web designer, I’ve seen a lot of design trends come and go over the last 15 years — from frames to flash websites to the rounded corner shininess of Web 2.0. The latest trend in web design includes eye-catching home pages with hugely immersive imagery (like...
What images should I put on my professional service website?
I have a question to ask you: Do you like skinny jeans? Yes? No? Did you wear them and they looked great? Or maybe you wore them even though you didn’t like them, one little bit. Frankly, I could never wear them happily. They’re cute, they were in style—and they...
Your Brain on Emotions
The other day I was at the grocery store. I had to decide what to make for dinner that night, and to buy the ingredients. Sounds easy enough, right? But for some reason, I was stuck motionless in the dairy aisle. Should I make lasagna? (My daughter’s favorite.) Or...
PDF GUIDE