Brand Strategy |

How much does a website cost ?

Strategy. Design. Coding. SEO. Maintenance. A lot goes into a modern website. Prices can range from free, to  $1,500 to $30,000 for a small business or nonprofit. No matter the cost — a website that doesn’t deliver results won’t do you any good, no matter how much...
How do you win more clients?

How do you win more clients?

Last week, we talked about the importance of developing a business strategy to uncover new markets/customers or “blue oceans” while reducing costs and eliminating your competition. Once you are clear on your strategy, you can begin to craft your “brand...

Your Brain on Emotions

The other day I was at the grocery store. I had to decide what to make for dinner that night, and to buy the ingredients. Sounds easy enough, right? But for some reason, I was stuck motionless in the dairy aisle. Should I make lasagna? (My daughter’s favorite.) Or...