Are you getting any leads from your website? 80% of website owners don’t. Just imagine how great it would feel to get 3 or 4 qualified leads in your inbox every month. The following article outlines my 5-step guide to turn your website into a lead-generating...
When I started my business 15 years ago, I didn’t have any kind of strategy (except to pay the mortgage on my new condo). I wanted the freedom to schedule my days, choose my clients, and earn more money. That was basically my strategy. And it worked for a while. It...
One of my favorite marketing books is Referral of a Lifetime. It outlines a proven system to touch base with the people in your life who already know, like and trust you. When I began to implement the system, I had a much steadier flow of web design clients. And it...
Over the past two weeks, we discussed the importance of developing a strong strategy for your business and how to position your brand so you stand out in a sea of sameness. Now it’s time for marketing tactics! Ready to get to work? Remember that your website is the...
My last two articles described how to connect with prospective customers in a meaningful way on your website’s home page. We simply show that we understand their pain and convey how we are uniquely qualified to help. We need to speak directly to our customers...
I’ve reviewed a lot of website content. Almost always, home pages read like online resumes, filled with history and credentials. This is a good thing, but it’s not enough to get your phone to ring. Let’s talk a little about how you can make your home page stand out in...
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