2018 Trends in Facebook Advertising
It is astonishing to think that over 2.27 billion people spend an average of 50 minutes a day scrolling through Facebook. This presents a huge opportunity for marketers. But the days of free Facebook traffic are gone, even if you do have a lot of followers. To get...Why you need a web marketing strategy
When I started my business 15 years ago, I didn’t have any kind of strategy (except to pay the mortgage on my new condo). I wanted the freedom to schedule my days, choose my clients, and earn more money. That was basically my strategy. And it worked for a while. It...How my referral partners help me grow
One of my favorite marketing books is Referral of a Lifetime. It outlines a proven system to touch base with the people in your life who already know, like and trust you. When I began to implement the system, I had a much steadier flow of web design clients. And it...
Stand out in a sea of sameness: tips from a marketing expert
Over the past two weeks, we discussed the importance of developing a strong strategy for your business and how to position your brand so you stand out in a sea of sameness. Now it’s time for marketing tactics! Ready to get to work? Remember that your website is the...
A clear path to working with more customers
My last two articles described how to connect with prospective customers in a meaningful way on your website’s home page. We simply show that we understand their pain and convey how we are uniquely qualified to help. We need to speak directly to our customers...
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