I’ve reviewed a lot of website content. Almost always, home pages read like online resumes, filled with history and credentials. This is a good thing, but it’s not enough to get your phone to ring. Let’s talk a little about how you can make your home page stand out in...
I know you are busy. While being “busy” is a great problem to have in the business world, it can hinder how we prioritize and move through those “I’ll get to it” tasks we set aside until, well…we almost never “get” to them. If one of these tasks is starting your...
I have a question to ask you: Do you like skinny jeans? Yes? No? Did you wear them and they looked great? Or maybe you wore them even though you didn’t like them, one little bit. Frankly, I could never wear them happily. They’re cute, they were in style—and they...
Do you need a push to get your newsletter started? I know I did. When I launched my new website, it took me six months (and a push from my business coach) to kick off my newsletter. I couldn’t decide what to write about and, while I’m pretty comfortable with...
Are you wondering if you can really get a decent website at GoDaddy for $1 a month? How about a SquareSpace website for $16 a month? As a marketing consultant and graphic designer (who has been building websites for over a decade), I know that these offers really are...
The other day I was at the grocery store. I had to decide what to make for dinner that night, and to buy the ingredients. Sounds easy enough, right? But for some reason, I was stuck motionless in the dairy aisle. Should I make lasagna? (My daughter’s favorite.) Or...
