How important is it to have an eye-catching website?
After earning my degree in Economics I figured out what I really should have majored in: I wanted to be a graphic designer. Graphic design, also known as communication design, is the art and practice of planning and projecting ideas and experiences with visual and...
My web designer didn’t “get” my business
I’ve heard more than one business owner complain that “My last web designer didn’t get my business.” To me this means that the web designer wasn’t successful in capturing the essence of the business. Immediately, I know that this person needs something more than...7 Mistakes Everyone Makes When Writing Web Copy
If you are like many small business owners, you manage as much of your marketing as possible, and you are doing your best to write page content for your website yourself. Is your website working to help you attract and engage new clients? If not, maybe it’s your...
Pictures vs. Text: The arguments for and against the trend to have a “visually immersive” home page design
As a web designer, I’ve seen a lot of design trends come and go over the last 15 years — from frames to flash websites to the rounded corner shininess of Web 2.0. The latest trend in web design includes eye-catching home pages with hugely immersive imagery (like...
Great home pages: talk TO your prospects
One of the biggest challenges you may face as a website owner is figuring out what to put on your home page. It’s challenging because an effective home page is shaped by your marketing strategy. And your marketing strategy flows from your business strategy. So your...
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