Why you need a web marketing strategy
When I started my business 15 years ago, I didn’t have any kind of strategy (except to pay the mortgage on my new condo). I wanted the freedom to schedule my days, choose my clients, and earn more money. That was basically my strategy. And it worked for a while. It...
How I landed on page 1 of Google
Late last week, I received a phone call from a consulting firm that turned into a $7,500 website project. I asked how they found me and was told that they Googled “WordPress Websites Rockville.” I checked it myself and I held the #1 spot for this keyword phrase. And...
A clear path to working with more customers
My last two articles described how to connect with prospective customers in a meaningful way on your website’s home page. We simply show that we understand their pain and convey how we are uniquely qualified to help. We need to speak directly to our customers...
Connecting with your ideal customers on your home page
I’ve reviewed a lot of website content. Almost always, home pages read like online resumes, filled with history and credentials. This is a good thing, but it’s not enough to get your phone to ring. Let’s talk a little about how you can make your home page stand out in...
Is your home page working hard enough?
One of the most challenging pages on a website is the home page. From a marketing and SEO perspective, it’s definitely the most important. I get this question a lot: What should I put on my home page? For my answer to this question, I decided to mix it up a bit and...
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