My web designer didn’t “get” my business
I’ve heard more than one business owner complain that “My last web designer didn’t get my business.” To me this means that the web designer wasn’t successful in capturing the essence of the business. Immediately, I know that this person needs something more than...
How do you win more clients?
Last week, we talked about the importance of developing a business strategy to uncover new markets/customers or “blue oceans” while reducing costs and eliminating your competition. Once you are clear on your strategy, you can begin to craft your “brand...
Business strategy, then marketing
One thing I’ve learned over the last two decades is that I need to get in front of a whole lot of prospects in order to meet my business development goals this year. So this week’s topic is on Marketing 101 — specifically, how to get your services in front...
How a Website Adds Value to a Business
How does a website add value to a business? The other day, a prospect wrote to say, “I just don’t see the value in investing in a website.” Although the value seems obvious to me, I realized that it really depends on where you want your website to take your business...
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