Great home pages: talk TO your prospects
One of the biggest challenges you may face as a website owner is figuring out what to put on your home page. It’s challenging because an effective home page is shaped by your marketing strategy. And your marketing strategy flows from your business strategy. So your...
Is your home page working hard enough?
One of the most challenging pages on a website is the home page. From a marketing and SEO perspective, it’s definitely the most important. I get this question a lot: What should I put on my home page? For my answer to this question, I decided to mix it up a bit and...
How a Website Adds Value to a Business
How does a website add value to a business? The other day, a prospect wrote to say, “I just don’t see the value in investing in a website.” Although the value seems obvious to me, I realized that it really depends on where you want your website to take your business...
Great websites generate more leads through smart SEO
When you first look at a website, you know whether it “looks” reputable — but a professionally-designed website, while critically important to the reputation of your business, won’t bring you more traffic. If you want your business website to be search-friendly (and...
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