One of the most challenging pages on a website is the home page. From a marketing and SEO perspective, it’s definitely the most important. I get this question a lot: What should I put on my home page? For my answer to this question, I decided to mix it up a bit and...
In 2010, after 10 years of steady growth, I found myself in competition with a lot of local marketing firms. Business strategy was in order, so I spent some time deciding how to differentiate our services and use my website to market smarter. Here are seven strategies...
Whether you have a website for your consulting practice or not, if you are reading this, you probably suspect that your online marketing efforts could be improved. Maybe your current website isn’t presenting your services in the most favorable light. Perhaps you are...
