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Stay in touch to make the sale

Stay in touch to make the sale

Last week, I shared tips to make it easier for a customer to buy when they find you online. But what if your customer is not quite ready to buy? Or what if he/she is waiting for the “go ahead” from the boss? How can you use your website to stay connected? Provide a...
Great home pages: talk TO your prospects

Great home pages: talk TO your prospects

One of the biggest challenges you may face as a website owner is figuring out what to put on your home page. It’s challenging because an effective home page is shaped by your marketing strategy. And your marketing strategy flows from your business strategy. So your...
Is your home page working hard enough?

Is your home page working hard enough?

One of the most challenging pages on a website is the home page. From a marketing and SEO perspective, it’s definitely the most important. I get this question a lot: What should I put on my home page? For my answer to this question, I decided to mix it up a bit and...