As a web designer, I’ve seen a lot of design trends come and go over the last 15 years — from frames to flash websites to the rounded corner shininess of Web 2.0. The latest trend in web design includes eye-catching home pages with hugely immersive imagery (like...
Last week, I shared tips to make it easier for a customer to buy when they find you online. But what if your customer is not quite ready to buy? Or what if he/she is waiting for the “go ahead” from the boss? How can you use your website to stay connected? Provide a...
I’ve reviewed a lot of website content. Almost always, home pages read like online resumes, filled with history and credentials. This is a good thing, but it’s not enough to get your phone to ring. Let’s talk a little about how you can make your home page stand out in...
One of the biggest challenges you may face as a website owner is figuring out what to put on your home page. It’s challenging because an effective home page is shaped by your marketing strategy. And your marketing strategy flows from your business strategy. So your...
One of the most challenging pages on a website is the home page. From a marketing and SEO perspective, it’s definitely the most important. I get this question a lot: What should I put on my home page? For my answer to this question, I decided to mix it up a bit and...
