Last week, I shared tips to make it easier for a customer to buy when they find you online. But what if your customer is not quite ready to buy? Or what if he/she is waiting for the “go ahead” from the boss? How can you use your website to stay connected? Provide a...
I know you are busy. While being “busy” is a great problem to have in the business world, it can hinder how we prioritize and move through those “I’ll get to it” tasks we set aside until, well…we almost never “get” to them. If one of these tasks is starting your...
In 2010, after 10 years of steady growth, I found myself in competition with a lot of local marketing firms. Business strategy was in order, so I spent some time deciding how to differentiate our services and use my website to market smarter. Here are seven strategies...
Do you need a push to get your newsletter started? I know I did. When I launched my new website, it took me six months (and a push from my business coach) to kick off my newsletter. I couldn’t decide what to write about and, while I’m pretty comfortable with...
