by Heather Cox | Mar 11, 2015 | Web Strategy
How does a website add value to a business? The other day, a prospect wrote to say, “I just don’t see the value in investing in a website.” Although the value seems obvious to me, I realized that it really depends on where you want your website to take your business...
by Heather Cox | Oct 8, 2014 | SEO
About a year ago, I was fed up with my IT consultant. He was charging me $125/hour, and he spent 30 minutes checking his own personal email while he ran system checks on my Mac computers. I couldn’t believe it! With four macs, four iPhones, and two iPads, there were...
by Heather Cox | Aug 23, 2014 | Design, Marketing, WordPress
While just about every one of my clients would like to have a more dynamic home page, figuring out how to make this happen can be a mystery. By dynamic, my clients are usually referring to more movement: they want something animated on their website, that draws the...
by Heather Cox | Jun 20, 2014 | CMS, WordPress
For many years, I had a website without a content management system (CMS). This meant that updates were difficult and best left to someone with a lot of technical expertise (me). Even as recently as 2008, it was expensive for most small businesses to afford a CMS so...
