by Heather Cox | Apr 22, 2015 | Web Strategy
One of the most challenging pages on a website is the home page. From a marketing and SEO perspective, it’s definitely the most important. I get this question a lot: What should I put on my home page? For my answer to this question, I decided to mix it up a bit and...
by Heather Cox | Apr 8, 2015 | Web Strategy
“A first impression is everything.” You’ve heard this before and I think it is true — and whether it’s an interview or a meeting with a prospective client, your business succeeds when your first impression is favorable. Your business website is often the first...
by Heather Cox | Feb 25, 2015 | SEO
When you first look at a website, you know whether it “looks” reputable — but a professionally-designed website, while critically important to the reputation of your business, won’t bring you more traffic. If you want your business website to be search-friendly (and...
by Heather Cox | Feb 4, 2015 | CMS, Marketing, SEO, WordPress
Are you wondering if you can really get a decent website at GoDaddy for $1 a month? How about a SquareSpace website for $16 a month? As a marketing consultant and graphic designer (who has been building websites for over a decade), I know that these offers really are...
by Heather Cox | Oct 8, 2014 | SEO
About a year ago, I was fed up with my IT consultant. He was charging me $125/hour, and he spent 30 minutes checking his own personal email while he ran system checks on my Mac computers. I couldn’t believe it! With four macs, four iPhones, and two iPads, there were...
