Until 2014, the majority of my clients came through referrals. This provided a steady stream of work, but we were not at full capacity. Even though I spent time a lot of time networking and attending conferences, most of the people I met were not good prospects. I...
One of the most challenging pages on a website is the home page. From a marketing and SEO perspective, it’s definitely the most important. I get this question a lot: What should I put on my home page? For my answer to this question, I decided to mix it up a bit and...
“A first impression is everything.” You’ve heard this before and I think it is true — and whether it’s an interview or a meeting with a prospective client, your business succeeds when your first impression is favorable. Your business website is often the first...
When you first look at a website, you know whether it “looks” reputable — but a professionally-designed website, while critically important to the reputation of your business, won’t bring you more traffic. If you want your business website to be search-friendly (and...
Are you wondering if you can really get a decent website at GoDaddy for $1 a month? How about a SquareSpace website for $16 a month? As a marketing consultant and graphic designer (who has been building websites for over a decade), I know that these offers really are...
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