My web designer didn’t “get” my business
I’ve heard more than one business owner complain that “My last web designer didn’t get my business.” To me this means that the web designer wasn’t successful in capturing the essence of the business. Immediately, I know that this person needs something more than...
Stand out in a sea of sameness: tips from a marketing expert
Over the past two weeks, we discussed the importance of developing a strong strategy for your business and how to position your brand so you stand out in a sea of sameness. Now it’s time for marketing tactics! Ready to get to work? Remember that your website is the...
How do you win more clients?
Last week, we talked about the importance of developing a business strategy to uncover new markets/customers or “blue oceans” while reducing costs and eliminating your competition. Once you are clear on your strategy, you can begin to craft your “brand...
Pictures vs. Text: The arguments for and against the trend to have a “visually immersive” home page design
As a web designer, I’ve seen a lot of design trends come and go over the last 15 years — from frames to flash websites to the rounded corner shininess of Web 2.0. The latest trend in web design includes eye-catching home pages with hugely immersive imagery (like...
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