How do you win more clients?
Last week, we talked about the importance of developing a business strategy to uncover new markets/customers or “blue oceans” while reducing costs and eliminating your competition. Once you are clear on your strategy, you can begin to craft your “brand...
Business strategy, then marketing
One thing I’ve learned over the last two decades is that I need to get in front of a whole lot of prospects in order to meet my business development goals this year. So this week’s topic is on Marketing 101 — specifically, how to get your services in front...
Is your home page working hard enough?
One of the most challenging pages on a website is the home page. From a marketing and SEO perspective, it’s definitely the most important. I get this question a lot: What should I put on my home page? For my answer to this question, I decided to mix it up a bit and...
Is your Website Doing its Job?
“A first impression is everything.” You’ve heard this before and I think it is true — and whether it’s an interview or a meeting with a prospective client, your business succeeds when your first impression is favorable. Your business website is often the first...
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