A clear path to working with more customers
My last two articles described how to connect with prospective customers in a meaningful way on your website’s home page. We simply show that we understand their pain and convey how we are uniquely qualified to help. We need to speak directly to our customers...
Connecting with your ideal customers on your home page
I’ve reviewed a lot of website content. Almost always, home pages read like online resumes, filled with history and credentials. This is a good thing, but it’s not enough to get your phone to ring. Let’s talk a little about how you can make your home page stand out in...
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