My web designer didn’t “get” my business
I’ve heard more than one business owner complain that “My last web designer didn’t get my business.” To me this means that the web designer wasn’t successful in capturing the essence of the business. Immediately, I know that this person needs something more than...
Stand out in a sea of sameness: tips from a marketing expert
Over the past two weeks, we discussed the importance of developing a strong strategy for your business and how to position your brand so you stand out in a sea of sameness. Now it’s time for marketing tactics! Ready to get to work? Remember that your website is the...
How do you win more clients?
Last week, we talked about the importance of developing a business strategy to uncover new markets/customers or “blue oceans” while reducing costs and eliminating your competition. Once you are clear on your strategy, you can begin to craft your “brand...
Summer reading list for the entrepreneur
Summertime is at its peak and if you haven’t done so already, it’s time to close your computer, ignore your emails, and take just a little bit of time to pick up a good read, sit back, and relax. For some people, this may mean purchasing the top selling romantic novel...
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