Website Design Packages

When you are ready to grow your business, a powerful website provides a home base for every marketing campaign. Mighty works with business owners, marketing managers and nonprofits on their web strategy, to ensure that their website meets their most important business goals. And then helps them to attract and nurture the audiences they most want to reach by assisting them with content marketing, blogging, email marketing and Facebook advertising.

Our services include—

Brand strategy

Effective websites tell a story — and we work together to tell your story in a way that inspires and persuades your ideal clients. In the web strategy module, we work on giving you an unfair advantage over your competitors by conveying what your business stands for. Here is what we will uncover in our collaborative work together:

Understanding what makes you unique — your differentiator or area of specialization, your niche

Identifying your perfect prospect — writing this profile, or avatar

Uncovering your core values — weaving these into your marketing messages

Articulating your mission — defining the “why” of what you do

Brainstorming ideas for engaging tag lines.

With these key building blocks in place, marketing becomes exponentially easier and more effective!

Great marketing campaigns allow your perfect prospect to know, like and trust you, and a solid brand position is the foundation of a rapidly growing service-based business. These are highly collaborative strategy sessions.

New website setup

Now that all of our background work is done, we are ready to build your new site, complete with all of the features a professional service firm needs to market effectively. See our web packages above for details.

Website enhancements

Sometimes your site isn’t ready for a complete redesign, just a bit of enhancement. We work with you to choose better stock photos, rewrite your home page content, enhance your color palette, update your logo, or advise you of changes you can make to ensure your website performs better.

SEO implementation

Your site isn’t working hard for you until people are finding you online. Before any content is written, we collaborate with you to determine which keyword phrases we will use to optimize your website for searches in Google and Bing. We work together to research the best SEO phrases — the ones that will drive the right kind of traffic. Armed with our research, we choose our top choices, we develop an outline, or cheat sheet, for creating web page content. Once your website goes live, we submit your website to the most popular search engines and website listings.

Writing persuasive page content and landing pages

If you are a small business owner who plans to write your own web content, beware: If you miss the mark on the words and messaging on your website, you can miss the sale. We craft persuasive, client-focused web content for the pages of your website. Our goal is to clearly explain what you offer, to whom, and how your services differ from those of your competitors. It’s a good idea to invest in web strategy before writing. Then we can weave in all that we uncover in our work together, so your offering is clear and compelling. If you also invest in SEO, we will make sure that the page content is search engine attractive as well.

Blogging

In order to attract people and turn them into new clients, your site needs to be dynamic and engaging. We work with you and your team on a plan to create great website content that is highly valued (and shared) by your would-be clients. Articles, white papers and posts on your website have become part of the currency of SEO. These are the best ways to build credibility, connect with more people, and establish your expertise. We help you to brainstorm relevant and popular topics, set a schedule, and train you how to publish. Next, we show you how to repurpose your posts as emails — for a keep in touch campaign. We can design a simple newsletter template that reflects the design of your website. Next we train you on the basics of MailChimp, how to manage your list(s) and how to send out your first email, all with the goal of helping you to remain “top of mind” with everyone on your marketing list.

Logo design

Once a prospect finds you, it’s important that they recognize you again when they are ready to buy. Visual branding is your “public face” that helps prospects remember who you are to ensure that you won’t be confused with your competitors. A professionally designed logo lends credibility and professionalism to your business, while building a visually memorable brand. We carefully typeset the name of your business and suggest brand colors. This “logo-light” package includes placing your new logo in the header/banner of your new website, choosing your brand colors, and delivering several versions of your logo (.gif, .png and .jpeg) that can be used for your other marketing materials. Logo design starts at $978.

Brand package

Once you have your new website up, you often need a graphic expert to help you unify the look of your marketing tools, including business cards, notecards, custom Word letterhead, a simple brochure and a PowerPoint template. We have world-class graphic design talent, and will help you get a unified look to all of your brand collateral. Brand package design starts at $5,500.

Custom photography

We can send a professional photographer to your office to capture candid photos or team portraits to add to your new website. Services start at $1,200 for location shoots in the DC-metro region.

Facebook Advertising

Facebook has become the most powerful ad platform available because of its ability to reach over 2 billion viewers as they sit and scroll. We can help your business to devise a strategy, design and test ads, and provide ongoing ad management.

Social media visual branding

Once you have articles and posts to share, you’ll want it to be everywhere. How can you make sure that people recognize you across all of your social channels? How do you make your social channels look more like your website? We can rework your logo so it looks great on the social channels you use the most (typically Twitter, Facebook, and LinkedIn), and add banner photos, as well. Social media visual branding starts at $987